Coca Cola is considered as the most valuable beverage brand in the international market. More specifically, the company has captured the significant position among the companies, which are always visible in the news. The company even got the effective opportunity to present their skilful performance in the business market. However, besides achieving such significant position in the business market, Coca Cola has been even facing some of the ethical issues in the recent times.

One of the most critical ethical issues was found when many of the people fell ill after drinking Coke and other soft drinks of Coca Cola. The incident caused the huge loss of the company reputation and people lost the respect for the company. Many of the investors started selling their stocks in Coca Cola. The issue became hazardous when the managers remained unresponsive towards the questions of the media. However, the time was too late to be broadcasted, as media found it too slow to make any story about Coca Cola. Even though the company is much focused on maintaining the corporate social responsibilities as well as the ethical concerns, the incidents created the negative impact on the organizational reputation